On April 15, 2026, in honor of World Art Day, the 25hours Hotel Jakarta hosted the inaugural Room Art Fair 2026, transforming its lobby and guest rooms into an immersive living gallery featuring over 80 Southeast Asian contemporary artists. Organized by The Oddbird, the fair spotlighted emerging talent from Indonesia, Malaysia, Thailand, and the Philippines, blending hotel hospitality with cultural curation to create a temporary museum experience open to the public. This initiative reflects a growing trend of integrating art into non-traditional urban spaces, aiming to democratize access while boosting cultural tourism in Jakarta—a city positioning itself as a creative hub in ASEAN. By leveraging the hotel’s global brand and local artist networks, the fair not only celebrated regional creativity but also signaled Jakarta’s rising influence in the international contemporary art circuit, with potential ripple effects across investment, tourism, and soft power dynamics in Southeast Asia.